Think of food....and ZAP!
A team of researchers at Stanford University have potentially made some ground-breaking progress into the fight against obesity.
Over an 18 month period, they will be testing a new chip implanted into 6 participants brains that will give them a mild electric shock each time they think of food.
So merely thinking of food will give you a ZAP!!
One of the concerns that the scientists have is that it is not feasible to distinguish between the brain's response to healthy foods and unhealthy foods and from other feelings of reward. Yeah, fair enough.....let's hope they sort that out.
So, how many ZAPS a day are you likely to get?