This Sesame Street Initiative Helps Kids Navigate the Cost of Living

October 12, 2023 4:23 pm in by
Sesame Street

Cookie Monster could be trading in the Cookie Jar for a Money Jar in this new Sesame Street Initiative!

Sesame Workshop has released new bilingual resources to help caregivers and educators teach kids about money. These resources include videos, guides, and articles that feature Sesame Street characters like Elmo, Cookie Monster, and Bert and Ernie. The resources cover topics like spending, sharing, and saving money.

In “Making a Spending Plan Together,” Cookie Monster learns about making a family spending plan with his mum. Thinking and planning ahead are key financial education skills. 

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In “Elmo’s Spend, Share, and Save Jars,” Elmo and Louie help Abby Cadabby learn about spending, sharing, and saving money. 

During a trip to the grocery store in “Wants and Needs with Bert and Ernie,” Bert helps Ernie learn an important financial education skill by teaching him about the difference between wants and need

Financial stability during the cost of living crisis is a top concern for families, and these resources can help kids learn the basics of financial literacy at a young age. This will help them make sound financial decisions as they grow older.

“Empowering our children with foundational financial skills is not just about teaching dollars and cents; it’s about nurturing a lifetime of smart choices,” said Dr. Jeanette Betancourt, Senior Vice President of U.S. Social Impact, Sesame Workshop. “By fostering financial education from an early age, we equip our little ones with the tools they need to understand the true value of money and embrace a future of sound financial decisions.”

The resources are available in English and Spanish at They are also being distributed through the Sesame Street in Communities program.

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The resources were created with generous support from PNC Foundation.


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